There are a few things I’d like to make for Hallwood to keep this website growing properly. Here’s some pages/things I recommend:

Dedicated Service Pages

  • New Pallets – focus on durability, customization, perfrmance.

  • Custom Crates – emphasize precision-built, protective shipping solutions.

  • Plastic Pallets & Totes – highlight hygiene, reusability, and cost savings.

  • Freezer Sheets & Slip Sheets – niche but strong for industrial clients searching specifically for these.

  • ISPM Heat Treating & Export Consultation – big SEO value for companies searching export compliance solutions.

  • Pallet Buyback Program – eco-friendly and cost-saving angle.

  • Drop ’n’ Swap Supply – good differentiator, few competitors talk about this.

  • Durability Testing – great for keywords around “pallet strength” or “shipping performance.”

  • Pallet Design & Engineering – strong technical SEO page, showcases expertise.

Standalone “Sustainability” Page

Include: Zero Waste Approach, Tree Planting, Longleaf Pine Project, Circular Economy, EPD certification.

Who We Serve Page

Industries to highlight or even have a dedicated page for:

  • Manufacturing

  • Food & Beverage / Agriculture (poultry, peanuts, produce, etc.)

  • Logistics & Distribution

  • Retail / Consumer Goods

  • Construction / Industrial

Resource / Knowledge Pages

  • Pallet Sizes & Standards Guide – SEO magnet (lots of searches around “standard pallet size” and “pallet dimensions”).

  • Pallet Lifecycle – We already plan on making a blog post, but a dedicated page to connect to the blog posts would be even better

  • Why Sustainable Pallets Save Money – ties Fortune 500 cost-saving trends with Hallwood’s offering.

A Certifications & Associations Page

Here are a few blog posts I’d like to write with you as well

Sustainability

  1. The Environmental Impact of Wooden vs. Plastic Pallets

  2. How Pallet Recycling Reduces Supply Chain Carbon Footprints

  3. Why EPD-Certified Pallets Are the Future of Shipping

  4. Sustainable Forestry and the Future of Pallet Manufacturing

  5. How Fortune 500s Are Meeting ESG Goals with Sustainable Pallets

  6. Zero-Waste Logistics: What It Looks Like in Practice

  7. The Hidden Cost of Ignoring Sustainable Packaging

  8. Tree Planting Initiatives: How Hallwood Gives Back to the Earth

  9. How Recycled Pallets Help Companies Achieve Green Certifications

Business Value

  1. 5 Ways the Right Pallet Choice Lowers Shipping Costs

  2. Why Pallet Quality Matters for On-Time Delivery

  3. The ROI of Choosing a Reliable Pallet Supplier

  4. How Pallet Design Impacts Warehouse Efficiency

  5. From Damage to Dollars: How Poor Pallets Increase Freight Claims

  6. Why Pallet Consistency Saves You More Than Money

  7. How Custom Pallets Protect High-Value Shipments

  8. The Role of Pallet Standardization in Global Trade

  9. Why Pallets Should Be Part of Your Risk Management Strategy

The Hallwood Advantage

  1. Behind the Scenes: How We Deliver 230+ Truckloads Every Week

  2. Partnerships That Power the Hallwood Network

  3. How Our 40+ Years of Experience Shape Better Supply Chains

  4. Meet the Experts: Profiles of Hallwood’s Leadership Team

  5. How Customer-First Partnerships Build Supply Chain Resilience

  6. Inside Hallwood’s Inspection Process: What Quality Assurance Really Looks Like

  7. Why National Coverage Matters in Pallet Supply

  8. The Hallwood Story: From Family-Owned Roots to Industry Leader

  9. How Hallwood Balances Innovation with Tradition

Industry Insights

  1. ISPM-15 Heat Treatment: What Exporters Need to Know

  2. Top Trends in Packaging and Pallet Design for 2025

  3. How Automation Is Changing the Role of Pallets in Warehousing

  4. Why Pallets Are the Unsung Hero of Global Supply Chains

  5. The Future of Pallet Tracking: RFID, IoT, and Smart Logistics

  6. Regional Insights: How Pallet Needs Differ Across the U.S.

  7. The Role of Pallets in Cold Chain Logistics

  8. How E-Commerce Growth Impacts Pallet Demand

  9. The Evolution of Pallet Standards in Global Trade